Jasmine Macleod

Silent Symbols

This project is a critical exploration into the visualisation of language looking at structuralism and functions of language. The meaning of a sign comes only from its relationship to other signs in a system. This principle is the basis of structuralism, which focuses on patterns or structures that generate meaning rather than on the content of a given code or custom.  

The publication is based on a rubiks cube and is a metaphor for language. It conveys the idea of language as a communicative code which is manipulated by us (the addresser) in combinations, in order to get a message across.  

As you go through the publication, you have to rotate it for each new section you arrive at. This makes the process of reading seem quite frustrating just like trying to complete a rubiks cube itself.

jasminemacleoddesign.com