Alice Tebbutt

My project is based on false advertisement within the fast food industry, looking at how they manipulate their adverts to create something which isn’t achievable in reality. I designed a menu which showed the difference between the advertised burgers compared to the actual burgers purchased. I also made business cards, a logo and poster designs, creating a fake brand to make more people aware.

I wanted to do this project based on this topic because I don’t think many people are aware of the tricks which advertisers use. Here are just a few examples of the tricks which they use; uncooked burgers painted with shoe polish, photoshop adding tiny detail including more sesame seeds. The list goes on in the countless amount of ways in which the food in changed in these images. We wouldn’t allow false advertisement within other industries so why do we allow it with food?